I saw this advertisement on my way to Zug today.
It's not the first time that I've noticed advertisements in English - see the Toblerone one in February. I checked out the website. Everything is in German or French except the advertisement. Money saving? Universal appeal? I don't know.
Money saving, I think, plus the Swiss have that notion of English being a "cool" language. A bit like if a shop has a French name in the UK then they can double their prices...
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